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About us

JK Fitness offers a comprehensive range of services and products for a healthy lifestyle and high sport excellence. Our educational methodics , products, sports club and vocational centers  are the face of our profound scientific knowledge. Only with us yor can reach from the theory to the practice and achieve excellent results in sports and healthy lifestyle.

JK Fitness, Since 1990

JK Fitness started activity in 1990, as the development of the company until 2010 allows to be finished a complete cycle of first Bulgarian science-based concept of fitness. Its author is Professor Julian Karabiberov PhD, professor at the National Sports Academy “Vasil Levski” and founder of the Sports College “Bio Fit”.

The most important part of the concept is the educational, which began in 1979. The first training programs are developed, the first fitness equipment is patented, international contacts are developed, the first fitness center opens – in the sports complex of the government hospital (1985).Three unique methods of training are developed, the first fitness book in Bulgaria is written. Immediately after the changes of political and economic situation in 1990, JK Fitness recorded the first official company “MLO-BG”. It is an authorized representative of the American company for supplements MLO and the Italian company for fitness “Panatta Sport”. In 1991 opens it’s first private fitness center, situated on str.”Knyaz Boris I “, № 183 in Sofia. In 1995 opens the largest of its time fitness center – the Academic Stadium, and later more centers (in the Winter Palace in Studentski Grad in  “Bokar” ,“Ovcha Kupel 2”, Pernik  and  Sandanski).

In 1996 in co-operation with Biogame company began the publishing of the magazine for bodybuilding “Olympus”, from 2003 to 2007 on the market is the Bulgarian version of the legendary U.S. edition of “Iron Man”. Published are numerous books, manuals and guides. 

In 1994 JK Fitness founded it’s first bodybuilding club “MLO” and later Club Universal, which develops athletics as well. (SEE SPORTS CLUB)

Besides fitness equipment and nutritional supplements trade, the company develops its own brand supplements - JK Nutrition. 

In 2010 the first diagnostic and consulting center was build. Developed is Bulgarian training system Fit Motion , and more innovative programs with a different focus.

Priority of JK Fitness is the research and educational activities. Personnel training fitness began in 2005 with the induction in Bulgaria of U.S. training course for fitness instructors and personal trainers “C.O.R.F.I.T” (SEE CORFIT), transformed in 2010 into a sports college . The company is responsible for the training and providing the fitness coaches for the needs of professional sports. 

With this the cycle of activity in JK Fitness is finished. Information about each of the shown activities you can find on the relevant sites.

2010 is the year when the company expanded its work beyond the territory of Bulgaria by opening branch offices in Italy and in the USA.